Job Description

Seeking a hands-on SFMC Email Developer to build, test, and deploy lifecycle and marketing campaigns. Must be strong in AMPScript, SQL, HTML/CSS, Journey Builder, Automation Studio and data integrations (Data Cloud, FSC, Snowflake). Hybrid onsite at PenFed HQ - Tysons, VA.

• Develop and optimize email, push, and SMS campaigns.
• Build templates, dynamic content, segmentation, automations, and journeys.
• Execute QA (functional, regression, performance).
• Troubleshoot development and post-production issues.
• Build data pipelines from SF Data Cloud, FSC, and Snowflake for marketing use cases.
• Partner with analytics to track results and generate reports/dashboards.
• Work with cross-functional teams in an Agile environment.

• 5+ years in email development & marketing automation.
• Strong in AMPScript, SQL, HTML/CSS.
• Expertise with SFMC (Email Studio, Journey Builder, Automation Studio).
• Experience with A/B testing, data segmentation, audience management.
• Familiarity with CMS platforms (WordPress, Drupal, AEM).
• Knowledge of analytics tools (Google Analytics, Adobe Analytics).
• Bachelor's Degree required.

• Financial services/B2C experience.
• Experience building Tableau/Power BI dashboards.
• Familiarity with Data Cloud, Sales Cloud, FSC.

• SFMC Email Specialist (required)
• SFMC Developer or Consultant (required)
• SFMC Administrator (preferred)

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