Location: Huntersville, North Carolina (Hybrid)
Reports To: Head of Marketing
Employment Type: Full-Time
Position Summary
The Digital Marketing Specialist is responsible for executing, optimizing, and scaling Everblue’s digital marketing efforts across multiple business lines. This role is hands-on and execution-focused, supporting training programs, software solutions, and partner-led initiatives through paid media, email marketing, web optimization, SEO, and analytics.
This position is ideal for a practitioner who enjoys working directly in marketing platforms and tools—building campaigns, improving performance, and translating data into action. The role starts with a strong focus on Training and expands into other products, programs, and special initiatives as opportunities arise.
Key Responsibilities
Digital Campaign Execution & Optimization
* Plan, execute, and optimize digital marketing campaigns across SEO, PPC, email, and social media advertising
* Adapt SEO and content strategies to account for AI-driven search, summarization, and discovery behaviors
* Manage paid advertising across Google, Bing, Meta, and other relevant platforms
* Build and optimize landing pages and microsites to support campaigns, programs, and partnerships
* Maintain and update website content with attention to UX, SEO, and conversion performance
* Support cross-functional initiatives with targeted digital marketing execution
Web, Email & Marketing Systems
* Manage email marketing campaigns and automations in Drip
* Work within CMS platforms such as WordPress and Webflow to publish and maintain content
* Use HTML and CSS to support page updates, forms, and minor layout changes
* Collaborate with design and content resources as needed to launch campaigns efficiently
Analytics, Tracking & Performance
* Ensure accurate tracking, attribution, and data hygiene across digital channels
* Track, report, and analyze campaign and business performance to continually improve results
* Prepare performance summaries and recommendations for the broader Workforce team
Requirements
* Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
* 7-10 years of hands-on digital marketing experience
* Strong experience with SEO, PPC, email marketing, and social media advertising
* Working knowledge of HTML and CSS
* Experience with Google Analytics 4, Google Tag Manager, and performance reporting
* Experience using HubSpot or similar CRM and marketing automation platforms
* Strong organizational skills and attention to detail
* Ability to manage multiple initiatives and deadlines
* Ability to develop deep knowledge of Everblue’s offerings and target audiences to inform campaign strategy and execution
Why Join Everblue?
At Everblue, digital marketing isn’t an afterthought—it’s a critical driver of how our programs reach people and how our solutions scale. You’ll have room to experiment, improve systems, and apply what works across different parts of the business. We’re a mission-driven, veteran-owned company that values ownership, clarity, and results. Everblue is an equal opportunity employer and encourages all qualified candidates to apply.
About Everblue
Everblue is a mission-driven, veteran-owned small business based in North Carolina. We deliver technology, program implementation, and workforce development solutions that modernize government programs and strengthen the energy workforce. Our work helps people build careers, helps agencies operate more efficiently, and helps communities thrive.
...manages suspected fraudulent underwriting and insurance premium investigations involving the highest complexity matters. Provides advice,... ...support to underwriters, auditors, business unit leadership, corporate investigations and other stakeholders across the organization...
...Huntington Learning Center is now hiring Tutors. Huntington Learning Center has been the nations recognized leader in the educational... ..., we offer students ages 5 to 18 tutoring in Mathematics, Reading, Writing, Study Skills, Science, History, and ACT/SAT Preparation...
Earn Up to $83,000 Expected First Year earnings + Full Benefits Depending on Class of License. Hiring all Driver Classifications. Drive Forward into a New Career with FreshPoint Pittsburgh, A Sysco Company. 173 Thorn Hill Drive Warrendale, PA 15086 Be Home Daily...
...Creative Home Academy and Preschool, LLC in Memphis, TN is looking for one cook/chef to join our 12-person strong team. We are located on 1149 Semmes St. Our ideal candidate is attentive, ambitious, PASS A BACKGROUND CHECK by TBI/FBI and reliable. Shift is part time 2...
...Overview Principal Data Scientist Principal Associate,Data Scientist, Corporate Strategy... ...Scientist at Capital One, youll be part of a team thats leading the next wave of... ...opportunities that help everyday people save money, time and agony in their financial lives....